Today, over 900 million Apple smartphones are in use. According to Apple’s chief financial officer Luca Maestri, in 2018 the number of active iPhones has grown by almost 75 million.
At the head of the corner
The total number of active devices with iPad, Apple Watch and Mac computers exceeds 1.4 billion. iPhone remains the main product of the company, which is why any decline in their demand directly affects the financial performance of Apple. Apple reported a revenue of $ 84.3 billion in the last quarter of 2018, which is 5% lower than the year before. The reason being the reduction in revenue from sales of iPhone by 15%. Even the growth of other products and services by 19% could not compensate for this.
Will it be cheaper?
Apple CEO Tim Cook admitted that one of the factors behind the drop in demand for iPhones was high prices. The company explains this by weakening national currencies against the US dollar. In those countries where smartphones have risen significantly, Apple promises to balance the situation and set price tags at about last year’s level. During the fall season, the iPhone XR fell to $100 in Japan, but there were no big discounts in other regions.
According to Apple’s internal statistics, the 2018 models have become the best-selling smartphones. In the first place was the iPhone XR, followed by the iPhone XS Max, and only then by the standard iPhone XS.